Netscribes' latest market research report titled Television Market in China 2014 states that the Chinese television market will witness a steady growth in the coming years. The Television market in China is almost saturated as most of the households own television sets already. The companies really needs to focus on new technologies to sustain themselves in the market. Growth in retail chain and extensive use of plastic money has favored the companies off late. Consumers can shop easily if they have internet at home. Government subsidies have encouraged both the companies and consumers. The television companies in China also face challenges due to changing lifestyles and rising labor costs.
Rising penetration in low tier cities is a new trend that is coming up. Television in China has evolved through many stages due to technological innovation. Many companies are also looking forward to mergers and acquisition as new business possibilities. Television market research has proved that entry barriers in the industry is low so there is huge competition in the market. Along with the Chinese companies there are also other multinationals which have a huge amount of market share in China. China is considered as one of the main emerging economies of the world therefore, building brands in the emerging markets is very important for the companies.