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Television Market in China 2014

  • ID 119
  • Aug 2014
  • 81 pages
  • Netscribes

Netscribes' latest market research report titled Television Market in China 2014 states that the Chinese television market will witness a steady growth in the coming years. The Television market in China is almost saturated as most of the households own television sets already. The companies really needs to focus on new technologies to sustain themselves in the market. Growth in retail chain and extensive use of plastic money has favored the companies off late. Consumers can shop easily if they have internet at home. Government subsidies have encouraged both the companies and consumers. The television companies in China also face challenges due to changing lifestyles and rising labor costs.
Rising penetration in low tier cities is a new trend that is coming up. Television in China has evolved through many stages due to technological innovation. Many companies are also looking forward to mergers and acquisition as new business possibilities. Television market research has proved that entry barriers in the industry is low so there is huge competition in the market. Along with the Chinese companies there are also other multinationals which have a huge amount of market share in China. China is considered as one of the main emerging economies of the world therefore, building brands in the emerging markets is very important for the companies.

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: Current Account Balance: (2010, 2011, 2012, 2013e, 2014e, 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014)
Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI Net Inflow: (2009- 2012)
Slide 4: GDP at Current Prices: Annual (2010, 2011, 2012, 2013e, 2014e, 2015e), Inflation, Average Consumer Prices: (2010, 2011, 2012, 2013e, 2014e, 2015e)

Introduction
Slide 5-7: Introduction - Major Technologies

Market Overview
Slide 8: Market Overview (Global) - Market Size and Growth (Value-Wise; 2013-2018e)
Slide 9: Market Overview (China) - Market Size and Growth (Volume-Wise; 2013-2018e)

Export and Import
Slide 10 - 11: Import and Export (Value Wise)

Drivers & Challenges
Slide 12: Drivers and Challenges - Summary
Slide 13-19: Drivers
Slide 20-22: Challenges

Government Initiatives
Slide: 23 - 25: Government Policies

Trends
Slide 26: Trends - Summary
Slide 27-29 - Trends

Competitive Landscape
Slide 30: Porter's Five Forces Analysis
Slide 31-35: Competitive Benchmarking
Slide 36-75: Major Public Players


Market Opportunities
Slide 76-77: Opportunities in the Television Market

Strategic Recommendations
Slide 78-79: Recommendations

Appendix
Slide 80: Key Ratios Description
Slide 81: Sources of Information

Trends

1. Mergers and Joint Ventures



Competitive Landscape

1. Public Trading Comparables

2. Company Profiles (All Companies)

a. Company Information (All Companies)

b. Products and Services (All Companies)

c. Key People (All Companies)

d. Key Financial Performance Indicators

e. Key Ratios

f. Business Highlights (All Companies)



Appendix

1. Key Ratios Description

2. Sources of Information



Macro Economic Indicators

1. GDP at Factor Cost: Quarterly (2010-11 to 2013-14)

2. Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013)

3. Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013)

4. Exchange Rate: Monthly (Oct 2013 - Mar 2014)

5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)

6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)

7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)



Market Overview

1. Television Market (Global) - Market Size & Growth (Value-Wise; 2013 - 2018e)

2. Television Market (China) - Market Size & Growth (Volume-Wise; 2013 - 2018e)



Drivers & Challenges

1. Urban Installation Base - China (2005, 2010, 2015e)

2. Rural Installation Base - (2005, 2010, 2015e)

3. Rise in Population - (2005, 2010, 2015e, 2020e)

4. Urban Disposable Income - (2005, 2015e, 2025e)

5. Urban Consumer Spending - (2005, 2015e, 2025e)

6. Retail Industry Growth - (2010, 2015e)

7. Total Retail Sales of Consumer Goods - (2008 - 2012)

8. Growth of Online Retail Sales - (2010 - 2013)

9. Share of Goods Sold Online - 2012

10. Share of Spending - (2005, 2025e)

11. Luxury Goods Consumption - (1998, 2008, 2009, 2015e)

12. Labor Costs - Emerging Asia

13. Number of People Using Internet in China - (2005 - 2012)



Competitive Landscape

1. Competitive Benchmarking - Key Ratios of 3 Major Companies - Operational & Financial Basis (2012-13)

2. Company profiles (All Companies)

a. Financial Snapshot

b. Key Business Segments (for Public Players only)

c. Key Geographic Segments (for Public Players only



Public Companies

1. Hisense Electric Company Ltd.

2. Konka Group Company Ltd.

3. Shenzhen MTC Company Ltd.

4. Sichuan Changhong Electric Company Ltd.

5. TCL Corporation

6. LG Electronics (China) Co. Ltd.

7. Panasonic Corporation of China

8. Souzhou Samsung Electronics Company Ltd.

9. Sharp Corporation

10. Sony (China) Ltd.



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